Case study: Rethinking annual reports
Content is one of the most effective ways to generate inbound leads. 85% of B2B marketers use content to generate leads as opposed to 60% of B2C marketers. (Semrush)
When Options Group needed a partner to help produce annual buy side and sell side reports, we delivered more than a fresh look. With action-based copywriting, OG more than tripled lead generation opportunities and doubled report sales generated from social media, press, and web inquiry forms.
Vested insights
Making Financial Services Valuable to Millennials and Gen Z Target audience alignment is a key consideration for the most successful marketing teams. By ensuring segmentation and messaging are in line with the expectations of specific consumer bases, brands, and financial services firms in particular, can gain additional market share.
What we're reading
Reputation management: Protect your brand and build your reputation Up to 94% of consumers say a negative review or social media comment has convinced them to avoid a company. Building a strong reputation is an ongoing process. Consistent, genuine engagement fosters credibility and trust, helping your brand maintain positive relationships with its audience. (Later)
Take a look at the content on your blog. Is it engaging and converting prospective customers to buyers?
Wouldn’t it be great if there was a way to provide better proof of why your product or service is worth the investment? Wouldn’t it also be great if you could accomplish this without coming off as sales-y or pressuring anyone to buy from you?
73% of the most successful content marketers use case studies to boost leads and sales. (CMI)
Here’s how we write them >>>