Branding services for financial brands

Finance-focused branding and messaging expertise

Our Clients

Strategy before execution

Your brand and reputation matter to us. Using our unique 360 workshops, our teams become experts in your brand, allowing us to develop business-driven strategies, recommendations, and creative to ensure every aspect of your brand speaks to your target audience.

Brand strategy + development

Through comprehensive workshops, we dig into every aspect of your brand, from visual identity and content to messaging, positioning, and guidelines.

Logo design

Your logo plays a key role in brand recognition and recall. Our design experts consider all aspects of your business to produce a visual signature that represents your company’s identity, values, and offerings.


Time for a refresh? Whether there is a shift in target audience or wish to reposition your brand in the market, our experts will guide your business through the design, positioning, and communications strategy that come with revitalizing your brand.

360 modular sessions

Utilizing our streamlined, modular workshop approach, we can help facilitate robust, business-driven marketing and communications plans including goals mapping, sales obstacles and ideas, market perception, mission and vision, persona mapping, competitive differentiators, brand personality, creative campaign brainstorming, and more.

Brand narrative

The storytelling element of your brand is key to its identity. We work with your company to explain your brand’s unique story, values, and purpose, and use that story to connect with your audience on a deeper level.

Message development

We can help you clarify your unique audience and offer, then craft clear, impactful, and consistent messaging to convey your values and objectives.

 Who We Work With

We work clients both big and small within the finance and fintech spaces. From high-growth blockchain technology companies to premier global banking institutions, our clients touch every facet of the industry.


Consumer & Retail Financial



Private Equity

Real Estate

Wealth Management

Alternative Assets

Branding client work samples

More samples available on request

Dynamic Beta was looking for a full rebrand, and we created a visually striking logo, brand guidelines, social media graphics, and most importantly a beautiful website that drives business AND captured two Addy Awards for the rebrand in 2024.
Grayscale Investments, already the largest crypto asset manager, set out to become the next major ETF issuer and engaged us to drive the launch of GFOF (Grayscale Future of Finance) soup to nuts: strategy, messaging, branding, collateral, website launch, social media, PR, and a $1m+ advertising campaign
Finance Studio created brand guidelines, logo, website, and animated explainer video for HDVI, a trucking insurance startup, needing help to sell its innovative trucking insurance risk model.
For its 200th anniversary, Hickok & Boardman Insurance Group wanted to update its logo to reflect both the innovations to their business and their impact to the community.

Branding Insights Library

The complete guide to brand strategy for financial services

The complete guide to brand strategy for financial services

Find out how to build a financial services brand strategy and see examples of successful strategies by major brands. Learn more with Finance Studio.
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12 Financial Advisor website designs & why they work

12 financial advisor website designs & why they work

Browse 12 of the best financial advisor website designs and find out what makes these designs so successful.
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The new marketing model for financial brands

You’ve got a lot of marketing to do, but many financial marketing departments are being asked to do more with less. We can help.
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Ready to start your next creative project?

Finance Studio is the platform for digital, content and design projects suited to each individual brand's needs and budget. Whether you're looking to update your branding, redesign your website, or start a new content series, Finance Studio has you covered.