If you manage a content writing team, you can follow this process when creating a blog post, web copy, thought leadership article, white paper, or just about any project.
How we helped City National Bank take their proprietary research on women entrepreneurs to the next level with writing and design.
When Goldman Sachs branched into retail banking with Marcus, the bank had to differentiate from its traditional voice. Here’s how we helped.
Learn how to keep compliance officers and legal team happy, stay on brand, and stay ahead of the finfluencer curve.
Learn how to identify impactful influencers and the benefits they bring to your financial brand’s marketing strategy.
Saying it twice is not as nice. Eliminate redundancy from your content and deliver a clearer, more impactful message in your financial communications.
Eliminate bloat and buzzwords from your marketing content and streamline your messaging for clarity and impact.
Fluffy marketing words and odd qualifying phrases shouldn’t be used to describe your business, product, or service. We’ll share how to kick out crutch phrases in Part 2 of our throwaway lines series.
Throwaway lines are a poor attempt to introduce, segue, or support information that could stand alone. In Part 1, we show you how to cut words that could cause readers to leave your posts before they even get to the point.
Download our Ultimate White Paper Promotion Checklist today and take the first step towards greater visibility and success!
Today’s modern marketing teams must include the Growth Analyst: The person who helps content marketers connect the dots from data into actionable insights and content opportunities.
The Content Marketing Manager bridges multiple streams of input, from products to sales to digital, and puts it in compelling writing.
A modern growth marketing team needs a passionate product person to clearly translate specs into valuable user benefits. Here’s why Product Marketers matter.
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