Copywriting for Financial Services
Turning Numbers Into Narratives
Great writing doesn’t happen by accident. And writing meant to sell something — a product, service or brand — is even more intentional.
Add the complexities of financial services to the equation and you’ve got a job that requires not only a different style of writing but a highly specialized kind of writer.
“Easy reading is damn hard writing.”
Copywriting vs. Content writing
Content writing and blogging is a long-term strategy focused on building trust, educating customers through the sales funnel, demonstrating your brand’s expertise, and improving search engine rankings.
On the other hand, when crafting copy for sales, every headline, subhead, and phrase must be strategically chosen to keep readers reading in order to persuade and convert.
Copywriting is “sellership in print”, so it requires a different style of writing as well as a different breed of writer.
5 reasons financial copywriters must be specialized
Financial copywriters not only need to be trained sales writers, they must also have the financial acumen to navigate the complexities of financial products and services. This often includes:
- Regulatory Compliance: Financial copywriting requires a deep understanding of the industry’s compliance requirements, ensuring that all content is accurate and complies with legal standards.
- Technical Jargon: The financial sector is rife with technical jargon that can be overwhelming for the average reader. A specialized financial copywriter knows how to simplify complex concepts and present them in an understandable manner without losing the essence of the content.
- Trust and Credibility: Financial decisions are deeply personal, and clients need to trust the brand they are engaging with. A financial copywriter can effectively communicate trustworthiness, reliability, and expertise in the content, which is crucial in this industry.
- Niche Audience Targeting: Financial services often cater to specific niches and demographics. A skilled financial copywriter can tailor the message to resonate with the intended audience, whether it’s high-net-worth individuals, retirees, or young investors.
- Conversion Optimization: Financial brands depend on conversions for success. A specialized financial copywriter knows how to write content that not only informs but also persuades the reader to take the desired action, whether it’s filling out a contact form or investing in a product.
Finance Studio was built by experienced financial writers and editors with the skill sets that are able to balance subject matter, regulatory knowledge, technical expertise, and persuasive writing techniques that connect with your unique target audience.