Most teams produce plenty of assets. The missed opportunity is orchestration. Plan for reuse upfront, tag what works, and spin winners into formats your audience actually consumes. Includes a sample timeline and free spreadhseet planning tool to keep you on track. |
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Back-to-school shopping is the second-largest spending event of the year, trailing only the holidays. This season, families are expected to spend $39.4 billion in total, with the average household budgeting $858 per student.
Many are trying to stretch their dollars by starting early (67% of shoppers made purchases in July) and more than half of parents say they’re anxious about rising prices.
Read more on how parents are navigating costs while still prioritizing education.
Journalists’ Bylines Matter Twice as AI Reshapes PR Playbook
AI isn’t just a writing tool anymore; it’s becoming an amplifier of which sources and voices get visibility. A new report from Muck Rack highlights how finance and insurance journalism carries outsized influence in AI outputs, raising the stakes for PR teams targeting earned media.
