This time, we’re doing something that makes most marketers uncomfortable. We’re pulling back the curtain on our own data and sharing two years of Marketing Minute open rates, subject line by subject line, showing you exactly what we found. Before we get into the patterns, a quick word on benchmarks: Industry open rate averages are essentially useless right now. With Apple Mail accounting for nearly half of all email clients, open rate data across the industry has been inflated and made unreliable at the same time. Also why we’re not going to tell you our numbers are impressive by comparison to anyone else’s. What we can show you is the variance — and the variance is where the story is. |
Share of voice in the age of AI
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Share of voice is more than just about media mentions. It’s about how consistently your brand shows up across search, social, and AI-powered platforms.
Vested’s Samantha Clark explores how financial services brands can rethink SOV in the age of AI, and why an integrated earned, owned, and paid strategy is critical to truly owning the conversation. Because today, visibility isn’t about being the loudest in one channel. It’s about showing up cohesively across all of them.
Visa launches AI character ‘V’ for Milano Cortina 2026 Winter Games
EVENTS CALENDAR
MAR 3 – LONDON LIVE – Give to Gain: Advancing Women in Financial Services Marcomms
This International Women’s Day, Financial Narrative has designed an event for senior financial marketing and communications leaders that moves beyond diagnosis and debate to focus on what actually works to advance women’s careers.
MAR 11 – Executives Only Spring Summit
An exclusive gathering of senior marcomms leaders exploring leading trends from shifting trust dynamics to emerging technologies and bold new strategies sure to drive growth and elevate your financial storytelling.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry. Discover compensation trends and what it will take to recruit top talent to your organization in 2026.