Last week we showed you two years of our own Marketing Minute open rate data and what the variance revealed. This week, we analyzed six patterns behind the subject lines that consistently outperformed, and how you can easily apply them to your own financial services marketing. |
A closer look at Kevin Warsh
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Vested Chief Economist Milton Ezrati examines Kevin Warsh, widely seen as a potential next chair of the Federal Reserve, and how his views could reshape U.S. monetary policy.
A former Fed governor, Warsh has criticized prolonged quantitative easing and central bank “mission creep,” calling for a renewed focus on price stability, monetary discipline, and clearer communication with markets. These shifts that could significantly influence the Fed’s direction if he is appointed.
HubSpot Head-to-Head: Claude v. ChatGPT Marketers Guide
HubSpot published a comprehensive guide comparing Claude and ChatGPT for marketing workflows, breaking down which AI tool performs best for specific tasks from email copy to long-form content editing and more. Read the article >>>
EVENTS CALENDAR
MAR 11 – Executives Only Spring Summit
An exclusive gathering of senior marcomms leaders exploring leading trends from shifting trust dynamics to emerging technologies and bold new strategies sure to drive growth and elevate your financial storytelling.
MAR 18 – Breaking Narratives
A virtual roundtable where executives gather to discuss the latest in Financial Marketing and Communications. Topics will be announced Monday, March 16.
MAR 31 – Trust, Visibility & Risk in the Age of Al Search
Join us for a fireside chat at Vested’s NYC headquarters exploring one of the most pressing shifts facing financial services brands today: how AI is transforming search, visibility, and reputational risk.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry. Discover compensation trends and what it will take to recruit top talent to your organization in 2026.