Someone in a meeting says the words “thought leadership” and looks in your direction. What they mean is that they want one piece of content. A white paper, a bylined article, a research report. Something that will change how the market perceives the company. Something the sales team can send. Something that signals expertise. The problem isn’t the request, it’s the underlying assumption. |
Smarter rules, stronger economy
Vested US CEO Amber Roberts recently attended the American Bankers Association Washington DC Summit, where bank capital requirements were front and center. Last week’s joint proposal from the Fed, FDIC and OCC landed right in the middle of that conversation, and Amber has written about what it actually means for the borrowers and businesses banks serve every day.
It’s not a rollback of post-2008 safeguards, but a recalibration that ensures capital rules reflect actual risk and puts more credit in the hands of the people who need it most.
YouTube surpasses Disney as world's largest media company
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EVENTS CALENDAR
MAR 31 – Trust, Visibility & Risk in the Age of Al Search
Join us for a fireside chat at Vested’s NYC headquarters exploring one of the most pressing shifts facing financial services brands today: how AI is transforming search, visibility, and reputational risk.
APR 8 – Breaking Narratives
A virtual roundtable where executives gather to discuss the latest in Financial Marketing and Communications. Topics will be announced Monday, April 6.
APR 16 – LinkedIn Live | Protecting Progress: The Life Moments That Shape Insurance Decisions
Moderated by Rumya Nalawadi, Business Lead, Insurance at LinkedIn, this discussion will explore the changing consumer landscape reshaping insurance marketing, and what insurers can do to identify key milestones, connect with consumers early, and balance education with clear and accessible messaging.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry. Discover compensation trends and what it will take to recruit top talent to your organization in 2026.
MAY 12 – 2026 Spring Forum NYC
This afternoon blends intimate small-group discussions with practical strategies and dedicated networking time with senior peers who are actively strengthening trust, testing new tools, and proving that communications drives enterprise value.