Case Study
Dynamic Beta Investments
The brief
Dynamic Beta Investments decided to rebrand and tasked the team at Finance Studio to facilitate the project along with a new website. The goal was to modernize the brand and create something more recognizable.
Our approach
After a few discovery sessions it became clear what our message was going to be with this new brand. Simplify the complex. Dynamic Beta Investments, or now DBi, takes high performing investment products and clones them to create a lower cost of entry for easier access for most investors.
With this thought in mind we developed a new logo that draws inspiration from the Fibonacci sequence, or “the golden ratio”, in order to visualize this idea of taking complex things and turning them into a simple and easy to process thing. From there we created a website that reflects this while also bringing in the concept of “showing the blueprint”.
The result
When the dust settled, DBi had an Addy Award winning rebrand and website. The website featured a new blog section, custom animated graphics and a complete content overhaul.
The rebrand featured fresh new marketing decks, social media post templates, stationary, Zoom video backgrounds, and a complete new brand guidelines document.
