Our Work
For its 200th anniversary, Hickok & Boardman Insurance Group wanted to update its logo to reflect both the innovations to their business and their impact to the community. As a 200-year brand they needed a team that could unify their brand, understand their value proposition and modernize their look and feel.
We developed a new logo and visual identity that is clean, modern, and fully extensible to both print and digital use, while maintaining a strong connection to the brand’s heritage and its parent company’s visual identity.
In addition to the brand refresh, we developed messaging and an anniversary tagline to celebrate their milestone.
