Women’s business ownership campaign
THE BRIEF
With a long history of providing guidance and educational resources to business owners of all backgrounds, City National Bank launched an intensive research initiative to better understand the experience of women entrepreneurs along their journey to, and throughout, business ownership.
THE APPROACH
As the centerpiece of their International Women’s Month campaign, City National Bank wanted to share the new proprietary research to both inspire and encourage future women entrepreneurs.
THE RESULT
From this research, Finance Studio distilled and designed a 50-page white paper, and 6 blog posts to help support the campaign.
You can read the research and view the full project at this link.
