It’s day one of your new fintech marketing job. You’ve been handed the keys to the castle, told to “press play,” and go. Your first task: Figure out what’s working, and what’s not. But where do you even start… Website? CRM? Social media? Content? Bring your new colleagues coffee and donuts to ply their marketing ideas? (Not the worst plan, actually.) If you’re ready to overcome the most common obstacles to a successful marketing program, and hit the ground running… |
Vested insight: Surprise! Your brand got a cameo.
The White Lotus Season 3 finale pulled in a record-breaking 6.2 million viewers on Sunday night, officially sealing its place as HBO’s latest pop culture juggernaut. This season, Duke University found itself unexpectedly checked into the chaos. If your name or logo pops up on a hit show without your sign-off, it can spiral quickly. The key is to stay calm, pick your battles, and have a solid crisis comms plan ready.
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LinkedIn leads in engagement at 6.50%. What about other platforms? If you’ve ever felt like social media engagement is unpredictable, you’re not alone. But while platforms and algorithms change, one thing remains the same: Understanding the data gives you an edge.
2025 Financial Narrative Summit in NYC >>> Keep your finger on the pulse of the changing landscape of financial marketing and communications. Get inspiring keynotes, engaging breakout sessions, and valuable networking that will empower you with the knowledge and connections you need to enact change. Coming to NYC on April 29th.
Cocktails with Communicators in Washington DC >>> Raise a toast to financial literacy for all! Exclusively for Financial Narrative members leading the marketing and communications efforts throughout the finance industry. May 5th in Washington, DC.
Unlocking Growth: Navigating Financial Comms in the Middle East >>> In this virtual event on May 14th, experts from HSBC and the Financial Narrative Global Agency Network share firsthand perspectives on navigating this dynamic landscape.
LAST CALL: AI Certificate Course for Financial Marcomms>>> in partnership with Boston University’s Questroom School of Business. This virtual classroom begins this Friday, April 11th. Use discount code GenAI2024 to get $300 off.
