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It’s day one of your new fintech marketing job. You’ve been handed the keys to the castle, told to “press play,” and go. Your first task: Figure out what’s working, and what’s not. But where do you even start… Website? CRM? Social media? Content? Bring your new colleagues coffee and donuts to ply their marketing ideas? (Not the worst plan, actually.) If you’re ready to overcome the most common obstacles to a successful marketing program, and hit the ground running… Keep reading >>> |
Overcoming the thought-leader engagement gap
71% of B2B decision-makers say that less than half the thought leadership they consume gives them valuable insights. According to The New York Times, who ran the survey, this leaves a gap proactive marketers can fill in their content development plans.
Invesco tapped Finance Studio to help write this thought leadership article aimed at financial professionals looking for ways to differentiate themselves and attract high-caliber clients in an increasingly competitive market.
What we're reading
Create a social media marketing strategy in 9 easy steps [+template]
Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps. (Hootsuite)
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Financial Narrative Spring Summit
Join top financial marcomms executives for the Financial Narrative Spring Summit on April 17th in NYC. Gain access to inspiring keynotes, panels and interactive discussions to keep your finger on the pulse of the changing landscape of financial marketing and communications.
Get your pass here.