Conquering compliance bottlenecks, part 4: Compliant calls to action
Emails with a single CTA can increase clicks by 371% and sales by 1,617%.
A button-based CTA can increase click-through rates by 28% over the text-based variety.
And yet 70% of small business websites don’t use CTAs at all.
While a call to action (CTA) can be used to invite readers to take just about any action, FINRA requires financial marketers to avoid implying any recommendation. So financial brands, advisors, wealth managers, and others are restricted from making any call to action in the form of a solicitation. What’s a marketer to do?
Boosting qualified leads with video
Video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. (OptinMonster)
Following our extensive brand refresh, Acrisure wanted to add video to their marketing. Our team interviewed the client, came up with a script and creative concept, and produced the final product. This type of project can take about 3-4 weeks to complete, depending on the time required for feedback, sign-off, and final approval.
What we're reading
The Best Time to Post on LinkedIn
Knowing the best time to post on LinkedIn can help you reach your audience when they’re most active and engaged. Clock some time with this post from ‘Later’.
Economist perspective
Whither the Private Debt Boom
Our Chief Economist, Milton Ezrati, explores the history of private lenders and how they’ve come to control some $1.5 trillion of debt.