A social media competitor analysis sounds straightforward until you’re actually doing it. Visiting five competitors across six platforms, recording numbers, forming qualitative judgments… By the time you finish, you’ve usually lost the thread of what you were trying to learn.
This guide covers what to measure, why the obvious metrics fall short on their own, and how to use Claude to do most of the research in a fraction of the time.
What SpaceX and NASA both got right about storytelling
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Two space stories dominated headlines this April — NASA’s Artemis II mission and SpaceX’s record-breaking IPO plans.
Vested Managing Director Abby Trexler breaks down what both got right about communications, and why the lessons extend far beyond aerospace.
Experian's Brand Campaign Signals a Shift to Financial Platform
Neither TransUnion nor Equifax has made a comparable repositioning move, leaving Experian with an open lane in the consumer relationship space. Full story >>>
EVENTS CALENDAR
APR 28 – External Comms Virtual Coffee Hour
Your External Communications peer group is officially open for business — starting with a coffee. This informal, members-only networking hour is to connect, share, and get to know your peers.
APR 30 – AI Office Hour
Got AI questions? Bring them. This members-only office hour session tackles real AI challenges, so you leave with better prompts, a more organised workspace, and clarity on where AI fits into your workflow.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry.
MAY 12 – 2026 Spring Forum NYC
This afternoon blends intimate small-group discussions with practical strategies and dedicated networking time with senior peers who are actively strengthening trust, testing new tools, and proving that communications drives enterprise value.
JUN 10 – Speed Networking
Back by popular demand! We skip the small talk and dive in using guided prompts and questions to spark deeper conversations in quick, small-group sessions.