For years, content marketing was built around discovery. You wrote to be found. You optimized to be clicked. You measured success in traffic. That model is changing rapidly. AI search tools increasingly answer questions directly instead of sending people to ten blue links. When someone asks a question now, they often get a synthesized response. |
Merrill Has Mostly Dropped ‘Lynch’ From Its Corporate Brand. But Not Everywhere.
When legacy brands evolve, the impact runs deeper than logos and naming conventions. Group Vested CEO Binna Kim weighs in on Merrill’s brand shift and the cultural and emotional considerations behind it in this piece from Barron’s.
🥁 The winners of FN50 Awards are in! View the full winner list and get to know this year’s top change-makers spanning the globe from London to New York, Stockholm to Mumbai.
The Financial Narrative 50 Awards honor trailblazing financial marcomms leaders who are setting new standards of excellence, driving meaningful growth, and paving the way for the next generation of marketing leaders.
EVENTS CALENDAR
JAN 14 – Speed Networking
Back by popular demand, skip the small talk and dive into conversations that matter with fellow Financial Marcomms leaders at this fast-paced virtual networking event.
JAN 21 – 2026 Financial Marcomms Playbook
With pressure to protect trust, drive growth, and master AI amid volatility, this webinar is your roadmap to strengthening influence and proving impact to the C-Suite.
FEB 11 – Breaking Narratives
A virtual roundtable where executives gather to discuss the latest in Financial Marketing and Communications. Topics will be announced on Monday, February 9th.
MAR 11 – Executive Only Spring Summit
An exclusive gathering of senior marcomms leaders exploring leading trends from shifting trust dynamics to emerging technologies and bold new strategies sure to drive growth and elevate your financial storytelling.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry. Discover compensation trends and what it will take to recruit top talent to your organization in 2026.