ChatGPT wrote it. Claude reviewed it. We posted it.

In 2024, we thought very hard about the best ways to highlight the reputational risks of using AI to write financial content.

Then we thought: Why not just ask ChaptGPT?

But a lot has changed since 2024, so we asked Claude to review that article this week.

Here’s what it said >>>

What Revolut gets right about differentiation

Revolut’s latest campaign, featuring Graham Norton on horseback, is more than a memorable creative swing. Landing alongside its full UK banking license, it signals a deliberate shift from fintech challenger to mainstream consumer brand, and offers a useful lesson for financial marketers navigating the industry’s persistent “sea of sameness.”

The takeaway for CMOs is to recognize that meaningful differentiation requires more than tweaking the category playbook and that trust and personality don’t have to be in conflict. Keep reading >>>

Women lead on AI governance, but get penalized for using it

80% of senior women are actively shaping AI strategy, even while data shows they get less support and more scrutiny than men for using it. Keep reading >>>

EVENTS CALENDAR

APR 20 – ROI For Financial Marketers: Metrics You Should (and Should Not) Chase
Proving ROI in financial marketing is harder than ever. The metrics are noisier, attribution models are outdated, and the pressure to show real revenue impact keeps growing.

APR 28 – External Comms Virtual Coffee Hour
Your External Communications peer group is officially open for business — starting with a coffee. This informal, members-only networking hour is to connect, share, and get to know your peers.

APR 30 – AI Office Hour
Got AI questions? Bring them. This members-only office hour session tackles real AI challenges, so you leave with better prompts, a more organised workspace, and clarity on where AI fits into your workflow.

MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry.

MAY 12 – 2026 Spring Forum NYC
This afternoon blends intimate small-group discussions with practical strategies and dedicated networking time with senior peers who are actively strengthening trust, testing new tools, and proving that communications drives enterprise value.

MAY 20 – LinkedIn Live: Life Moments That Shape Insurance Decisions
A live conversation on how insurance brands can build credibility and lasting relationships in moments that matter most.

JUN 10 – Speed Networking
Back by popular demand! We skip the small talk and dive in using guided prompts and questions to spark deeper conversations in quick, small-group sessions.