 You’re spending. You’re testing. You’re tweaking. But somehow, your paid social ads still aren’t converting. The clicks are limp, the conversions are worse, and your ROAS looks more like a warning sign than a success metric. Before you pour more budget into the void, it’s worth diagnosing the real reasons behind poor performance. Here are five of the most common culprits—and how to fix them. |
Masterclass: AXIOS HQ > Smart Brevity Fundamentals. June 24, 2025, 12:00 PM EDT. Learn the proven Smart Brevity framework — including its research foundations, practical techniques, and the data behind this distinctive communication style.
Breaking Narratives. July 9, 2025, 12 PM EDT / 5 PM BST. Every month, Financial Narrative members gather for BREAKING NARRATIVES, a virtual roundtable conversation focusing on the latest headlines and trends in financial marcomms.
Speed Networking: Investing in Your Network – August 13, 10 AM EDT. Back by popular demand! Connect with other leaders in financial marketing and communications, focusing on investing in your network. At this speed networking style event, you will be placed in small groups with other attendees for short sessions for 30 minutes, allowing you to meet and chat with up to 24 other members.
Breaking Narratives – Sept. 10, 12 PM EDT. Every month, Financial Narrative members gather for Breaking Narratives, a virtual roundtable conversation focusing on the latest headlines and trends in financial marcomms.
Inside Money20/20 Europe
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At this year’s Money20/20 Europe in Amsterdam, the energy of in-person connection took center stage, reminding us why gathering face-to-face still matters. From spontaneous conversations to immersive brand experiences, the event highlighted not just the innovation driving financial services, but the people and creative minds behind it.
Vested UK CEO Katie Spreadbury attended, noting a strong appetite for deeper engagement among marketing and comms professionals, with many seeking genuine dialogue, shared insights, and long-term relationships. It wasn’t just about visibility – it was about momentum, meaning, and the human side of fintech.
What we're reading
Influencers are taking over the marketing industry: For the first time, ad revenue from user-generated content and platforms will exceed the amount earned from professionally produced content this year, according to WPP Media’s global president of business intelligence. Ad execs and content creators are in Cannes this week to discuss big opportunities.