Copy that converts—blueprints included

Copy that converts—blueprints included


 

Effective copywriting bridges the gap between what your audience wants and how your services can deliver it.

In financial services, where trust and clarity reign supreme, choosing the right framework can make your message memorable, actionable, and tailored to your audience’s needs.

It can also save time, recognizing there are time-tested ways of delivering sales arguments that people have grown accustomed to seeing, so they can act like a kind of shorthand that lands your message.

Keep reading >>>

 

LONDON LIVE: Rebuilding Trust – Navigating a New Communications World Order. June 3, 2025, 8:15 AM BST, London. This panel discussion will examine how institutions can lead with integrity in an era of uncertainty.

Money20/20 Europe. June 3-5, 2025, Amsterdam. Join Financial Narrative in Amsterdam for a series of panel discussions and a marcomms networking meetup at the world’s biggest, most influential gathering of the global money ecosystem.

Breaking Narratives. June 11, 2025, 12 PM EDT – 5 PM BST. Join Financial Narrative leaders for BREAKING NARRATIVES, a new, monthly, virtual roundtable conversation focusing on the latest headlines and trends in financial marcomms.

2025 Salary Survey: Insights & Trends. June 10, 2025, 11 am EDT. Produced in partnership with Opinium, join our expert panel to hear about salary trends and compensation structures and what this means for hiring, employee retention and job mobility.

Masterclass: AXIOS HQ > Smart Brevity Fundamentals. June 24, 2025, 12:00 PM EDT. Learn the proven Smart Brevity framework — including its research foundations, practical techniques, and the data behind this distinctive communication style.

Vested insights

Vested post Germany

 

Germany’s economic struggles aren’t just a national issue, they’re a European one. As the largest economy in the EU, Germany’s stagnation has ripple effects across the continent.

With high energy costs, declining industrial output, and weakened exports, the challenges are already severe. Now, Trump’s proposed hashtag#tariffs pose yet another threat, one that could further undermine Europe’s economic stability and global competitiveness.

Read the full analysis on how domestic missteps and global pressures are reshaping the EU’s economic outlook from Vested Chief Economist Milton Ezrati.

Read the article >>>

What we're reading

10 guidelines to make social media posts more accessible: Social media has the power to bring people together—but when you don’t use social media accessibility best practices, it also has the power to exclude. You have the power to make your social channels inclusive of more of your audience. And that puts your brand in the enviable position of improving social media engagement, while showing the whole of your audience that you see them.

Ready to work with expert financial copywriters? Let’s connect.