Cures for Content Déjà Vu

Publishing just one kind of content to your customers and subscribers over and over is a recipe for reader burnout, aka content fatigue.

That’s because not all content is created equal nor meant for the same purpose.

Generally, content falls into a few key buckets: some always stay relevant, others cycle in and out seasonally, and some respond directly to the world in real time.

But there are also a few additional formats and strategies that can help keep your content fresh while continuing to deliver value.

Keep reading >>>

Where the oil market actually is

Before the war, the oil market was already tighter than most people realized. Dax Atkinson, CIO at Rockport Companies, breaks it down in a new piece for Vested. Demand is running well above consensus, inventories posted their largest March draw in decades, and rebuilding Persian Gulf infrastructure takes years, not quarters.

The forward curve may not be pricing any of that in. Read it here >>>

AI power-users leverage context more than skill

Axios co-founder Jim VandeHei argues that most people underuse AI because they rely on working memory alone and never teach the tool who they are. Learn how >>>

EVENTS CALENDAR

JUN 10 – Speed Networking
Back by popular demand! We skip the small talk and dive in using guided prompts and questions to spark deeper conversations in quick, small-group sessions.

JUN 18 – LONDON LIVE: Earning the Room
A seat at the table is often spoken of, but rarely examined. What does it actually take to earn genuine influence with the C-suite, and to hold that influence when it matters most? This London event features Heidi Ashley, Group Head of External Communications, HSBC, who brings a rare perspective on how senior communicators build trust and influence at the very top of global organisations.

JUL 16 – Cocktails with Communicators: Moments That Matter
Hosted by Franklin Templeton | Clarion Partners, presented by Cvent, connect with peers who understand the art and strategy of storytelling through events. Swap stories on weathering market storms, protecting legacy brands, and breaking the fintech rulebook.