New research from BetterUp Labs and Stanford’s Social Media Lab found that 40% of U.S. desk workers encountered AI “workslop” in the past month. Workslop is defined as polished outputs that read well but contain errors that derail real work. Cleanup averages two hours per incident. If that sounds familiar, you’re not alone. Teams are producing more content than ever, but much of it feels hollow, generic, or off-brand—a quiet productivity leak that erodes credibility. The problem isn’t always AI. It’s the absence of effective review. Our 5 step audit can help you see where AI program is improving your strategy or quietly adding to the noise. |
.png?width=1120&upscale=true&name=6%20Takeaways%20from%20Marketing%20Brew%E2%80%99s%20Creator%20Marketing%20Conference%20(1).png)
As 2025 winds down, your remaining marketing budget could be your biggest strategic advantage. The Vested team shares five high-impact ideas to help you maximize ROI and set your brand up for a strong start to 2026.
Challenger To Champion: Chime Named #1 US Bank Brand: Chime’s rise to the top of TIME’s World’s Best Brands list underscores how purpose-led positioning and emotional trust can outperform legacy institutions.
OCT 26-29 – Financial Narrative at Money 20/20 in Las Vegas
We’re hosting two panel discussions around personalization and customer-first narratives. Let us know if you’ll be attending!
NOV 12 – Breaking Narratives Executive Roundtable
Our monthly virtual roundtable, where executives gather to discuss the latest in Financial Marketing and Communications.
NOV 18 – New York City Fall Forum
An afternoon featuring top financial comms keynote speakers, panel discussions on today’s most pressing topics and more.
NOV 25 – London Summit
We are proud to announce our inaugural UK Summit, bringing together leading voices in financial marketing and communications.
DEC 4 – Communicating Trust and Credibility in an Age of Volatility
In this virtual event, Financial Times shares exclusive research on how brand trust drives decision-making and lasting relationships, including standards for transparency, reliability, and data security under tightening regulations.