There’s a misconception that the only way to grow a financial brand or create new revenue is to hyper-focus on getting more new leads. While it’s true that every business needs new leads, what happens to those leads over time, at each stage of the customer journey, is much more important.
The real money is not in more leads but in the depth of relationships you can build over time.
Vested insight: The crypto tide is turning
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Crypto markets remain volatile, as they’re known for, but this time with an added twist. The White House is ready to take a stand on crypto and digital assets, having established the President‘s Working Group on Digital Asset Markets via executive order this past January.
What we're reading: 3 takes on how AI is overhauling advertising
No ad tech conference would be complete without bold takes on how AI will impact the industry as we know it. So at this year’s Marketecture Live industry professionals from Mediaocean, Omnicom, Dailymotion and others dished on how AI is overhauling advertising, in a series of fireside chats and keynote talks.
Financial Narrative’s AI Certificate Course for Financial Marcomms kicks off in 8 days, and we have a few spaces left for you or a member of your team. Use our discount code, GenAI2024, to get $300 off. Brought to you in partnership with Boston University’s Questrom School of Business, this course will cover AI essentials, including:
- Relevant, publicly available GenAI tools and private equivalents
- How to customize GenAI for competitive advantages
- Methods for embedding GenAI into internal processes
- Data feedback loops
- Key risks associated with using GenAI in finance
- Strategies to Implement and Scale GenAI Solutions
