Don’t hyper-focus on new leads

Hop off the new lead treadmill


There’s a misconception that the only way to grow a financial brand or make more money is to hyper-focus on getting more new leads.

While it’s true that every business needs new leads, what happens to those leads at each stage of the customer journey is much more important.

That’s because the real money is not in “getting leads,” but in the relationship you build over time.

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Building a lead gen machine

After taking over website servicing and digital marketing for Genesis Global Trading, we were entrusted with a complete overhaul of their web identity that included a completely redesigned website and multiple digital marketing campaigns to drive traffic through the door.

Here’s how we designed the Genesis site and captured a 300% traffic increase the first week.

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What we're reading

Memo social media insights graphSocial Engagement is PR’s Failing Barometer
While social media used to be seen as the pulse of consumer interest, comms teams today know that it’s not the end-all-be-all. We decided to do some research across a variety of social listening platforms to understand where we stand today.

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2024 Spring Summit Financial NarrativeFinancial Narrative Spring Summit
Join top financial marcomms executives for the Financial Narrative Spring Summit on April 17th in NYC. Gain access to inspiring keynotes, panels and interactive discussions to keep your finger on the pulse of the changing landscape of financial marketing and communications.
Get your pass here.

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