Company LinkedIn pages aren’t exactly a party. It shows up, half the guests leave early, the DJ plays what everyone else is already dancing to. But in finance, where every brand is vying for credibility, the person who posts from their own profile, especially if they carry authority, has the mic. |
Fiserv’s 44% stock drop didn’t just reflect a missed quarter. It highlights a breakdown in communication that cost the company roughly $30B in market value.
In his latest analysis, Vested Managing Director Eric Hazard explores how the lack of narrative continuity, forecast credibility, and clear messaging turned a financial setback into a market crisis. It’s a learning moment for executives on how to protect value in uncertain times.
Money 20/20 USA in Las Vegas is where the industry’s sharpest minds meet to trade ideas, compare playbooks, and debate what’s next for financial innovation. Financial Narrative was on the ground, cameras rolling, to bring you closer to the conversations shaping the future of financial marketing.
NOV 12 – Breaking Narratives Executive Roundtable
Our monthly virtual roundtable, where executives gather to discuss the latest in Financial Marketing and Communications.
NOV 18 – New York City Fall Forum
An afternoon featuring top financial comms keynote speakers, panel discussions on today’s most pressing topics and more.
NOV 25 – London Summit
We are proud to announce our inaugural UK Summit, bringing together leading voices in financial marketing and communications.
DEC 4 – Communicating Trust and Credibility in an Age of Volatility
In this virtual event, Financial Times shares exclusive research on how brand trust drives decision-making and lasting relationships, including standards for transparency, reliability, and data security under tightening regulations.