With financial services and influencer marketing, there are more specific considerations than just how many followers the ‘finfluencer’ has — regulatory compliance, reputation management, authenticity, micro vs. macro influencers, and of course the dreaded “cringe factor.”
Like any other form of marketing, influencer marketing isn’t a silver bullet but can be a valuable supplement to a campaign. If you want to ensure that the influencer talking about your product resonates with your audience and stays in bounds on compliance…
Overcoming the value gap in thought-leadership
Every executive is a thought leader, but very few have the time to write, let alone come up with consistent things to say.
Additionally, 71% of B2B decision-makers say that less than half the thought leadership they consume gives them valuable insights, leaving a gap proactive marketers can fill in thought leadership content development.
Invesco tapped Finance Studio help write this article aimed at financial professionals looking for ways to differentiate themselves and attract high caliber clients in an increasingly competitive market.
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Social Media Compliance in Regulated Industries: 2024 Guide
Social media compliance means following the rules when using social media to engage with the public. But it’s not exactly that simple.