Footloose and funnel-free content marketing

Footloose and funnel-free content marketing

Content that connects No funnel required

 

Over the last few weeks, we’ve been talking about the content funnel and ways to generate ideas that speak to clients at different stages of the buying journey.

But what if you don’t have the time to develop this strategy? What if you need content right this minute? What if you just hate funnels?  

Keep reading >>>

 

Salary Survey 2025

Building on the success of our annual Salary Survey, we’re excited to start our 2025 edition in partnership with Opinium—and we need your insights!

In an uncertain global economic climate, staying informed about industry salaries is essential. By contributing to this anonymous survey, you’ll help us uncover key trends that support professionals like you and guide company compensation strategies across our industry.

We appreciate you taking a moment to fill out our anonymous survey about salaries, bonuses, and benefits within your organization. Note that your name, company, and email address will never be associated with any answers you provide to this survey.

As a thank you, you’ll receive a complimentary copy of the results and be entered for a chance to win two free tickets to the Financial Narrative Spring Summit in New York worth $1500.

Take the survey >>>

Storytelling's halo effect on brand trust

City National Bank enlisted Finance Studio to write and design a 50-page white paper based on an intensive research initiative covering six stages of women’s business ownership.

City National Bank Case Study

We included lots of direct quotes from the women entrepreneurs that City National Bank had interviewed. While these were neither direct endorsements or testimonials, they told powerful human stories lending a knock-on or ‘halo effect’ enhancing the bank’s allyship of women in business.

See the case study >>>

What we're reading​

How the Instagram Algorithm Works [Infographic]

If you’re looking for ways to generate more engagement with your Instagram posts, you need to learn how the Instagram algorithm works to understand the full process.

Marketing solutions for financial brands