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Research shows that emails with a single CTA can increase clicks by as much as 371% and sales by as much as 1,617%. Ever wonder what makes people click on a link? When it’s time to direct readers to do something, crafting an excellent call to action is the key. |
Gold and silver’s moment
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From record prices to the Olympic podium in Milan–Cortina, gold and silver are having a moment.
Vested’s April Turner breaks down what’s driving precious metals’ powerful run in 2026 and what it signals about geopolitics, rate expectations, and the growing role of safe-haven assets in today’s markets.
Your martech stack isn't broken, your training budget is
GNW Consulting’s latest report reveals that high-performing companies invest proactively in enablement while lagging orgs spend reactively. The cost of getting it backward is steep.Â
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EVENTS CALENDAR
MAR 3 – LONDON LIVE – Give to Gain: Advancing Women in Financial Services Marcomms
This International Women’s Day, Financial Narrative has designed an event for senior financial marketing and communications leaders that moves beyond diagnosis and debate to focus on what actually works to advance women’s careers.
MAR 11 – Executives Only Spring Summit
An exclusive gathering of senior marcomms leaders exploring leading trends from shifting trust dynamics to emerging technologies and bold new strategies sure to drive growth and elevate your financial storytelling.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry. Discover compensation trends and what it will take to recruit top talent to your organization in 2026.Â