Marcomms charting the course to 2025
Join your peers from Morgan Stanley, Citi, Stash, and more to get the must-know topics for 2025 planning:
> Winning strategies to help you thrive amid all the changes in our industry and beyond.
> Real AI insights and inspiring case studies from leaders who are making waves in financial marcomms.
> Influencers, affiliates and tips on how to work effectively with both to boost your brand.
> Reframe brand narratives with fresh ideas on how to tell your brand’s story.
According to research, emails with a single CTA can increase clicks by as much as 371% and sales by as much as 1,617%.
But ever wonder what makes people click on a link?
When it’s time to direct readers to do something, crafting an excellent Call to Action (CTA) is the key.
The high cost of low content production
Banking-as-a-service (BaaS) global demand is predicted to rise at a rate of 16.2 percent over the next decade, driven by consumer demand for more embedded finance options. But the middleware that drives your run-of-the-mill banking apps is often legacy technology driven by tech rather than banks who know the business of banking.
Throwing down a challenge to sponsor banks and middleware providers, MainStreet Bank required smart web copy support from Finance Studio for its new BaaS platform, Avenu.
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What we're reading
Hook, line … and social: Before reaching the CTA, you have to write the Hook. Great social media hooks can increase engagement and grow your account. (You can use them in emails, too!) Grab more attention using these hook writing techniques from Buffer.