Email marketing may not seem like a very glamorous channel, but it is key to nearly every business communications strategy. Even social media hasn’t toppled the ROI of email.
In fact, many marketers have recently seen an uptick in engagement. And email has the unquestionably highest ROI, an astounding 3,600% compared to other forms of “push” digital marketing (Hubspot State of Marketing Report.)
Boosting cross-sales with better content
When the hard work of getting customers is already done, cross-selling can make a lot of sense. In fact, McKinsey found that cross-selling can increase revenue by 20% and profitability by 30%.
Our long-time client, Better Mortgage, branched into term life insurance. So they booked a blog package to help establish the new product.
What we're reading
GA4 is here. It’s weird. You’ll have to get used to it. This guide can help you finally figure out where to find those reports and how to make sense of them.
The New Narrative Forum is the first annual summit in New York to convene an influential audience of financial marketers and communications changemakers, including executives from Morgan Stanley, J.P. Morgan Chase, Robinhood, and more.