How to capture email’s staggering ROI

Email marketing may not seem like a very glamorous channel, but it is key to nearly every business communications strategy. Even social media hasn’t toppled the ROI of email.

In fact, many marketers have recently seen an uptick in engagement. And email has the unquestionably highest ROI, an astounding 3,600% compared to other forms of “push” digital marketing (Hubspot State of Marketing Report.)

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Boosting cross-sales with better content

When the hard work of getting customers is already done, cross-selling can make a lot of sense. In fact, McKinsey found that cross-selling can increase revenue by 20% and profitability by 30%.

Our long-time client, Better Mortgage, branched into term life insurance. So they booked a blog package to help establish the new product.

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Why Learning GA4 Is So Hard – And What To Do About It 

GA4 is here. It’s weird. You’ll have to get used to it. This guide can help you finally figure out where to find those reports and how to make sense of them.

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