Most financial execs and comms teams know the importance of the brand. But when a crisis hits, especially one involving leadership, the brand becomes biography. And in the age of social media and search, how you respond (or don’t) can lock in public perception overnight. In this second installment of our series on reputation management, we’re looking at what happens when comms teams go quiet and why the first 24 hours after a controversy can define your narrative for years to come. |
Vested insight: The Sweeny Effect
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What Sydney Sweeney’s American Eagle Ad Tells Executives About Shareholder Communications: Sydney Sweeney’s American Eagle ad sparked a media frenzy and a short-lived share price bump. Vested’s Olivia Bagatelle unpacks what this moment reveals about the tension between short-term gains and long-term brand trust, and why executives should be paying attention.
What we're reading
LinkedIn Decodes New Rules of B2B Video: LinkedIn Creative Labs reveals five data-backed principles that drive video engagement and brand impact in B2B, reshaping how marketers should approach creative strategy.
Speed Networking: Investing in Your Network
August 13 – 10 AM EDT
Back by popular demand! Connect with other leaders in financial marketing and communications, focusing on investing in your network. At this speed networking event, you will be placed in small groups with other attendees for short sessions for 30 minutes, allowing you to meet and chat with up to 24 other members.
Breaking Narratives
September 10 – 12 PM EDT
Every month, Financial Narrative members gather for Breaking Narratives, a virtual roundtable conversation focusing on the latest headlines and trends in financial marcomms.
Masterclass: AXIOS HQ > Smart Brevity Fundamentals
September 16 – 12 PM EDT
Learn the proven Smart Brevity framework, including its research foundations, practical techniques, and the data behind this distinctive communication style.