Email marketing may not seem like a very glamorous channel, but it is key to nearly every business communications strategy.
And email has the unquestionably highest ROI when compared to other forms of digital marketing – 3,600% according to Hubspot’s most recent State of Marketing Report.
Ready to unlock the power of list segmentation?
If you don't Novo, now you know
96% of visitors to your website are not ready to buy on the first visit, and 95% of buyers end up choosing a business with relevant, useful content. (Gitnux)
Helping prospects get to know you better before making their decision builds trust that leads to lots of sales and buyers that aren’t wishy-washy. Online bank Novo engaged Finance Studio to write 20+ blogs aimed at building trust with small business owners.
Vested insights
Join Jim Jockle, Chief Marketing Officer at Numerix, for a conversation on building trust through value-driven content, creating multi-audience marketing strategies and communicating about complex topics with expertise and transparency.
What we're reading
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention: Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. Check out new insights and resources from Search Engine Journal.