So you’ve committed to emailing more and segmenting better. But when people find you via ChatGPT and leave without subscribing, whose employee are you really? This week: how to capture maximum emails, even while search traffic is shrinking. |
Media in 2026: Trust, AI, and attention
Media in 2026 will be defined by trust, AI, and a fierce fight for attention. As AI floods the content landscape, audiences are gravitating toward credible, human voices, from individual journalists and creators to brands that bring real insight. The takeaway is that quality beats quantity, authenticity matters more than ever, and brands need to show up on the platforms audiences actually use.
AssetTV January Benchmark Report: Thrivent sweeps top rankings
In the latest US benchmark report, Thrivent Asset Management captured four of January’s ten most-viewed videos on Asset TV. Canada and UK reports are also live.
EVENTS CALENDAR
MAR 3 – LONDON LIVE – Give to Gain: Advancing Women in Financial Services Marcomms
This International Women’s Day, Financial Narrative has designed an event for senior financial marketing and communications leaders that moves beyond diagnosis and debate to focus on what actually works to advance women’s careers.
MAR 11 – Executives Only Spring Summit
An exclusive gathering of senior marcomms leaders exploring leading trends from shifting trust dynamics to emerging technologies and bold new strategies sure to drive growth and elevate your financial storytelling.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry. Discover compensation trends and what it will take to recruit top talent to your organization in 2026.