In the golden age of direct response and mail-order advertising, businesses discovered the more snail-mail they sent their lists, the more sales they made.
While our marketing focus these days is mostly digital, financial content marketers always want to know: How much email is too much? If you’re not sure of the cadence to set for your email marketing, this post can help.
Boosting qualified leads with video
Video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. (OptinMonster.)
Following an extensive brand refresh, Acrisure wanted to add video to their marketing. Our team interviewed the client, developed a script and creative concept, and produced the final product. This type of project can take 3-4 weeks for completion.
Vested insights
Myths give expression to people’s hopes and fears, and the three myths mentioned in the title dwell on the hopes side of the matter. Of course, no one in business believes in Santa, but many still hold to the notion that the Fed can bring inflation under control without precipitating significant economic weakening or a recession.
What we're reading
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention: Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. Check out new insights and resources from Search Engine Journal.