You probably could hammer a square peg into a round hole if you tried hard enough, but it’s not the most efficient use of the tools. Same goes for digital marketing. It’s better to first understand the tools before you start using them to communicate. If you’re ready to put the 5 essential digital marketing tools to work for your fintech or financial brand… Keep reading >>> |
Vested insight: Cutting through the noise with authentic content
The evolving media landscape is pushing brands to prioritize authenticity and real connection. With traditional media access shrinking thanks to paywalls and ad-blockers, younger investors are turning to platforms like YouTube, Substack, and Reddit for financial insights.
This shift means brands need to build trust through transparent, relatable content. Native ads, influencer collabs, and strong social storytelling are becoming go-to strategies. Bottom line: success today means showing up where your audience is, with content that feels real and voices they actually trust.
What we're reading
5 must-know visual storytelling trends shaping content marketing in 2025: Visual storytelling transcends static aesthetics and fantastical AI imagery. It’s about authentic connections and immersive experiences. Learn how to shift from curated perfection to a relatable visual strategy.
Upcoming events
2025 Financial Narrative Summit in NYC >>> Keep your finger on the pulse of the changing landscape of financial marketing and communications. Get inspiring keynotes, engaging breakout sessions, and valuable networking that will empower you with the knowledge and connections you need to enact change. Coming to NYC on April 29th.
Cocktails with Communicators in Washington DC >>> Raise a toast to financial literacy for all! Exclusively for Financial Narrative members leading the marketing and communications efforts throughout the finance industry. May 5th in Washington, DC.
Unlocking Growth: Navigating Financial Comms in the Middle East >>> In this virtual event on May 14th, experts from HSBC and the Financial Narrative Global Agency Network share firsthand perspectives on navigating this dynamic landscape.
