Creating your growth marketing team [part 4]
Over the last few weeks, we’ve shown you why today’s marketing teams have evolved out of necessity to include new key roles and responsibilities. In our final installment, we discuss the indispensable number magician, the Growth Analyst.
So if you’re ready to build a marketing dream team that will become a case study for the next generation of fintechs…
Get the (award winning) website right
DBi came to us with the goal of bringing its brand and product mainstream. Having created a very successful, albeit, complex futures fund, DBi wanted to simplify its value proposition to resonate with a mainstream audience.
We kicked off the partnership with a 360 branding exercise, which became the catalyst to turn Dynamic Beta into DBi. Our efforts were rewarded two Addy® Awards, Gold for the logo and Silver for the website.
You're invited!
Every organization goes through times of crisis or stress. During these times, communications can show one of its most important functions: steering the ship and controlling the narrative internally and externally. In this member’s webinar event, you will join seasoned marketing and communications experts who have “seen it all”.
What we're reading
How to use social proof in campaigns: Building a loyal customer base and standing out in the crowded marketplace can be challenging. One powerful way to cut through the noise and capture attention? Leveraging social proof.