While a steady flow of new customers is the goal of every business, ignoring the customers you’ve already won is leaving money on the table.
A lot of money, turns out – according to Semrush, the probability of selling to an existing customer is between 60% to 70%. And repeat customers spend 67% more than new customers.
Surprisingly, only 2 out 5 companies have an equal focus on customer acquisition and retention. 😬
Vested perspective
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Was 2024 peak podcast? Maybe it was peak newsletter? With presidential candidates choosing podcasts over morning shows and new Substacks quickly rising in influence, media as we know it is changing. We’re breaking down the top media trends you’re going to see this year.
Building on the success of our annual Salary Survey, we’re excited to start our 2025 edition in partnership with Opinium—and we need your insights!
In an uncertain global economic climate, staying informed about industry salaries is essential. By contributing to this anonymous survey, you’ll help us uncover key trends that support professionals like you and guide company compensation strategies across our industry.
We appreciate you taking a moment to fill out our anonymous survey about salaries, bonuses, and benefits within your organization. Note that your name, company, and email address will never be associated with any answers you provide to this survey.
As a thank you, you’ll receive a complimentary copy of the results and be entered for a chance to win two free tickets to the Financial Narrative Spring Summit in New York worth $1500.
What we're reading
Celebrating Black History Month: Best Practices for Social Media and Beyond: Black History Month is just one piece to a broader investment brands can make toward a diverse, inclusive workforce. In a landscape where performative activism is breeding skepticism, here are some ways brands can celebrate Black History Month authentically.
