You win some, you lose some. But what if you could win back some of the ones you lose? If you’ve been wondering if there was a way to help lost customers and cold prospects find their way back … |
Vested insight: The rise of the finfluencer
Financial brands are finally catching up to what beauty and fashion figured out years ago: influencers work, even in finance. But this isn’t your average sponcon.
Why it matters: Influencer marketing is booming across industries, and finance is next. As traditional trust in institutions slips, audiences are turning to relatable voices for money advice. Enter the finfluencer.
By the numbers: The influencer marketing industry is projected to hit $33 billion globally this year. Finance-related content on TikTok has over 47 billion views, and 62% of Gen Z gets financial advice from social media.
The opportunity: Finfluencers bring…
- Reach: Built-in, loyal audiences, especially in Gen Z and millennials.
- Relatability: They speak human, not finance-jargon.
- Trust: Authenticity wins when it comes to money talk.
Brands doing it right: State Farm capitalized on the buzz around Taylor Swift and Travis Kelce’s relationship by orchestrating a viral moment at an Eagles game. The brand’s mascot, Jake from State Farm, was seated alongside Donna Kelce, Travis’s mother, creating a buzzworthy pairing that resonated with fans. The activation resulted in over 2.5 billion impressions, 260,000 engagements, and more than 400 media placements, showcasing the power of timely, culturally relevant marketing.
But yes, there are regulatory landmines everywhere. Compliance isn’t optional and both brands and influencers need to be crystal clear on disclosures, fact-checking, and staying on the right side of the SEC and FTC.
Our take: Done right, finfluencer marketing isn’t just a trend, it’s a long-term strategy to build trust and grow brand awareness. But don’t chase clout. Choose creators who actually get your message.
What we're reading
LinkedIn launches ‘Create on LinkedIn’ hub to support B2B content creators: LinkedIn has introduced a new resource hub aimed at helping professionals build a stronger presence on the platform through content strategy tips, post ideas, and audience-building guidance.
As global interest in the Middle East continues to accelerate, the region has become a focal point for companies seeking growth, investment, and strategic partnerships. From sovereign wealth funds fueling ambitious projects to rapidly evolving regulatory frameworks, the Middle East presents a unique set of opportunities—and challenges—for financial communications leaders.
Join us for an insightful discussion led by experts from HSBC and the Financial Narrative Global Agency Network who will share firsthand perspectives on how to navigate this dynamic landscape, manage reputational risk, and build meaningful stakeholder engagement strategies, including:
Why the Middle East? > Understand the macroeconomic drivers behind increased corporate investment in the region.
Areas of Opportunity > Identify sectors and initiatives such as infrastructure, green energy, and fintech where strategic communications can add value.
Communications Challenges > Manage cross-border messaging, cultural nuance, media relations, and crisis preparedness in an evolving environment.
Best Practices > What successful communications strategies in the Middle East look like, from localization to leadership visibility.
You’ll also discover what to avoid, partnership potential, regulatory impact, and more!
