After a clever subject line hooks you, what nudges you to make that all-important click? What’s the real secret that drives you to act?
If your emails are already getting noticed, congratulations—you’re halfway there. Now it’s time to lead your subscribers to take action. To do that, you must be crystal clear about what you want them to do.
That’s where a stellar call to action (CTA) comes in – a must-have in the content and digital marketing playbook.
Building on the success of our annual Salary Survey, we’re excited to start our 2025 edition in partnership with Opinium—and we need your insights!
Why it matters: In an uncertain global economic climate, staying informed about industry salaries is essential. By contributing to this anonymous survey, you’ll help uncover key trends to support professionals like you for salary negotiations and to help guide company compensation strategies across our industry.
Note that your name, company, and email address will never be associated with any answers you provide to this survey.
As a thank you, you’ll receive a complimentary copy of the results and be entered for a chance to win two free tickets to the Financial Narrative Spring Summit in New York – a $1500 value. The last chance to contribute to the survey is Friday, March 7.
Vested insight
Tariff policies are shifting fast… what’s next for trade? Protectionism is making headlines again, with new tariffs from Washington sparking global reactions. With both major US parties embracing protectionist measures, the ripple effects on investment, competition, and supply chains are far from settled.
One thing is clear: The economic landscape is evolving rapidly. Whether these tariffs are a negotiation tactic or the start of a deeper trade shift remains to be seen.
Get the latest developments from our Chief Economist Milton Ezrati.
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2025 Facebook Statistics Every Marketer Needs: This collection of Facebook demographics, benchmarks, usage information, and marketing statistics provides a solid foundation to help you make the most of a platform that reaches billions of people around the globe.
