Vested insight: Our branding philosophy & how to tell an impactful story
Thinking about a rebrand? Whether you’re evolving your brand or starting from scratch, the key to success lies in telling an impactful story that truly resonates with your audience.
Vested Account Manager Samantha Clark has worked on several rebrands for top financial brands, and she’s breaking down Vested’s branding philosophy – covering audience insights, brand purpose, and personality – to help you build a brand that connects and inspires.
A solid brand strategy is the cornerstone of marketing success. But branding strategy isn’t about logos and color palettes; it’s about carving a unique identity that stands out in the marketplace, fosters trust with investors, and attracts customers.
Developing a brand strategy for financial services requires a structured approach that captures the essence of your brand and conveys it effectively to your target audience.
Find out 6 steps for building a better brand strategy, plus 3 examples of great financial branding.
The Financial Narrative Summit is coming to NYC on April 29th!
What’s happening: Marketing and communications leaders will gather to discuss key issues of the day, including media relations in today’s political landscape.
Why it matters: Panelists will discuss how financial marketers and communicators proactively navigate shifting media narratives, and tactically decide when to engage or maintain a strategic silence will define their brand’s resilience and market position in an increasingly polarized media environment.
Early bird pricing: Enter checkout code 25SUMMIT25 by March 31st to get 25% off.
What we're reading
How Brands Are Referencing Tariffs in Their Ads: With President Trump’s long-promised tariff increases, marketers are scrambling with how best to communicate price increases, or lack thereof, to customers.
