Out-brand your bank buddies

How better branding helps win business

Research shows that companies viewed as having a stronger brand identity outperform competitors by 25%. Color increases brand recognition by up to 80%. (Loyola) This may be even more valid in the banking and financial sector, where trust is the currency of customer relationships.

High Definition Vehicle Insurance branding samples

High Definition Vehicle Insurance (HDVI), an insurance startup supporting trucking fleets, enlisted Finance Studio to create an entire brand identity from scratch.

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The complete guide to brand strategy for financial services

In the highly competitive arena of financial services, a solid brand strategy is the cornerstone of success. But branding strategy isn’t about logos and color palettes; it’s about carving a unique identity that stands out in the marketplace, fosters trust with investors, and attracts customers.

Developing a brand strategy for financial services requires a structured approach that captures the essence of your brand and conveys it effectively to your target audience. 

Find out 6 steps for building a better brand strategy, plus 3 examples of great financial branding.

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What we're reading

Hoostsuite Social Media for Executives article cover2024 Guide to Social Media Strategy for Executives: B2B and B2C customers want to engage with humans on social media. 56% of customers want more personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. This guide from Hootsuite can help.

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Mar)Tech Stack Mastery: A Strategic Workshop for MarComm Leaders

(Mar)Tech Stack Mastery – A Strategic Workshop for MarComm Leaders: 
This exclusive Financial Narrative workshop, led by industry leaders David Blackburn (ProShares) and Kelly Vives (Allspring Global Investments), will equip you with the knowledge and strategies to navigate the ever-evolving martech landscape.

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Find out if we're a fit for your financial brand with a time-saving and informative no-obligation discovery call.