Your communications plan probably didn’t include responding to a viral TikTok about an ATM “free money” glitch. Or correcting a fake CEO video announcing that your institution is shutting down. Or tracking down the source of a rumor that your fintech is forgiving all outstanding balances. Yet here we are. Worse – a 2025 study showed that when people were exposed to AI-generated fake news about bank instability, nearly 60% said they would consider pulling their money. Financial misinformation does not just create reputational noise. It creates real financial and operational risk. |
Vested insight: PNC’s groundbreaking leap into Bitcoin
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PNC’s new partnership with Coinbase marks a major shift in how traditional banks approach digital assets. Eligible PNC Private Bank clients can now buy, hold, and sell Bitcoin directly within their banking experience, powered by Coinbase’s Crypto-as-a-Service platform.
EVENT REPLAY: Communicating Trust and Credibility in an Age of Volatility. Financial Narrative and the Financial Times came together for a deep dive into trust: what is driving the growing “trust gap” in finance, and how communications leaders can respond. The session combined new findings from the FT/IPA “Bridging the Trust Gap” study followed by a practitioner discussion.
DEC 10 – Breaking Narratives Executive Roundtable
Our monthly virtual roundtable, where executives gather to discuss the latest in Financial Marketing and Communications.
JAN 14 – Speed Networking
Back by popular demand, skip the small talk and dive into conversations that matter with fellow Financial Marcomms leaders at this fast-paced virtual networking event.
FEB 11 – Breaking Narratives
A virtual roundtable where executives gather to discuss the latest in Financial Marketing and Communications. Topics will be announced on Monday, February 9th.
MAR 11 – Executive Only Spring Summit
An exclusive gathering of senior marcomms leaders exploring leading trends from shifting trust dynamics to emerging technologies and bold new strategies sure to drive growth and elevate your financial storytelling.