LinkedIn’s latest research found that startups whose founders post at least ten times a year generate 33% more leads, and that deals close 22% faster when buyers feel they “know” an executive. Those are impressive numbers. But what they really measure is trust. And trust, when built through a consistent and authentic point of view, is one of the most powerful forms of marketing ROI a company can generate. |
.png?width=1120&upscale=true&name=Vested%20-%20Social%20Cards%20(87).png)
It’s football season and brands are ready to play. With millions of fans tuning in weekly, the NFL is one of the biggest marketing stages in the world. From touchdown-worthy TV spots to meme-fueled social campaigns and in-stadium activations, financial brands have endless opportunities to connect with fans in creative ways.
New research from BetterUp Labs and Stanford’s Social Media Lab finds 40% of U.S. desk workers encountered AI “workslop” in the past month. The findings help explain why an MIT Media Lab survey reports 95% of organizations see no measurable return on AI investments.
OCT 23 – Wealth Management Marketing: Effective Channels and Content Webinar
Research from LinkedIn and Coalition Greenwich revealing the most effective communication channels, messaging strategies, and product content for today’s investors across the wealth spectrum.
OCT 26-29 – Financial Narrative at Money 20/20 in Las Vegas
We’re hosting two panel discussions around personalization and customer-first narratives. Let us know if you’ll be attending!
NOV 12 – Breaking Narratives Executive Roundtable
Our monthly virtual roundtable, where executives gather to discuss the latest in Financial Marketing and Communications.
NOV 18 – New York City Fall Forum
An afternoon featuring top financial comms keynote speakers, panel discussions on today’s most pressing topics and more.
NOV 25 – London Summit
We are proud to announce our inaugural UK Summit, bringing together leading voices in financial marketing and communications.
DEC 4 – Communicating Trust and Credibility in an Age of Volatility
In this virtual event, Financial Times shares exclusive research on how brand trust drives decision-making and lasting relationships, including standards for transparency, reliability, and data security under tightening regulations.