Marcomms charting the course to 2025
NEXT WEEK! Financial marcomms leaders are set to exchange the latest insights and strategies at this year’s Fall Summit, including:
• Winning strategies to help you thrive amid constant industry changes
• Real AI insights and inspiring case studies from change-making leaders in financial marcomms
• How to work with influencers and affiliates to boost your brand
• Reframing narratives to tell your brand’s story in fresh ways
Join your peers from Bloomberg, PayPal, BNY, MoneyLion, and more to get the must-know marketing insights for your 2025 planning!
Start any content marketing, blog, white paper, or copywriting project the right way — and keep it on track — with Finance Studio’s ultimate creative brief template.
After years of refinements and multiple iterations, we’ve nailed down the version that works best across financial content marketing projects of every kind. This document gives stakeholders, creatives, and project partners a chance to clarify the “Why” and other important answers up-front: audience, purpose, customer actions, deadlines, and more.
The rollercoaster journey of Reddit and financial services
With 82.7 million daily active users and a 39% increase in ad revenue, it’s no wonder brands are starting to pay attention to Reddit. Vested Vice President Ibby Hussain and intern Jack Marinello dive into how major financial services brands are finding success on Reddit, with higher engagement rates and better conversions than traditional ads.
CTA twice (or thrice) below the fold
The golden rule in web marketing is to position CTAs above the fold. However, 91-100% of people scroll below the fold, making a single CTA at the top of the page less effective for driving conversions. (Huge, Inc)
There are multiple calls to action in this post for client Better Mortgage. In long content, it’s okay to intersperse multiple CTAs as long as they aren’t asking for different actions.