“Reputation is earned in drops and lost in buckets.” — Sally Susman, Pfizer chief corporate affairs officer and author of Breaking Through There’s a reason sports teams spend more time practicing than playing. Winning isn’t just about how you perform under pressure, it’s about how prepared you are before the game even starts. The same is true for your reputation. If you only think about managing it when there’s a crisis, you’re already losing ground. A reputation isn’t a fire to put out; it’s a structure you build over years, brick by brick, so it can weather the storms without collapsing. For financial executives, that means making reputation an active part of leadership, not a reactive scramble. |
Vested insight
Reddit reveals what people really think about money – often shaping decisions before brands are involved. Vested’s Chloe Polo and Becky Rawlings explore how financial services firms can use Reddit to spot trends, fill knowledge gaps and join conversations in ways that build lasting trust.
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