Develop your AI competencies alongside a group of your peers in financial marcomms! The AI Certificate Course for Financial Marcomms Leaders, presented by Boston University & Financial Narrative, was created to help understand the challenges and opportunities of leveraging AI to propel you and your team into the future with confidence. This 6-week online course covers:
- Understanding today’s AI landscape and the relevant applications and considerations for financial marcomms leaders
- Legal, compliance, security and ethical considerations around using AI in the finance space
- Creating high-impact internal systems and processes to effectively pilot and implement AI rollouts for financial firms
- Working with internal stakeholders to overcome barriers to implementation
- Best practices for AI in financial marcomms
Vested insights
Are you missing the SEO forest for the trees? Getting lost in granular details like keywords while losing sight of an overall content strategy?
If your inner Magic 8-Ball reads, “The answer is certain,” a simple solution called topic clustering, or the “wheel and spoke” method, can help.
If you’re ready to find out how a more organized content strategy can help improve SEO rankings, keep reading >>>
As 2024 draws to a close, we’re taking an in-depth look at the expectations across financial services industries including banking, crypto, private equity, M&A, and insurance as we make plans to guide our own customers’ marketing strategies in the new year.
What we're reading
Mastering Webinars – Virtual Events From Set Up to Follow Up: Hot off the press from Wistia. This guide shows how to plan, promote, and optimize webinars to engage audiences, showcase expertise, and drive better results.
