As financial marketers, we aim to capture an audience’s attention. That means our brand needs to have a presence where the audience is going for their information, their entertainment, infotainment, or all of the above.
There’s no question influencers can help brands get noticed – but where do you start? Are the “good ones” already taken?
If you’ve been considering how influencer marketing could help grow your financial brand, this one is for you!
Vested acquires Watermark, growing Washington, D.C. presence
We’re excited to share that Vested has acquired Watermark, a Washington, D.C.-based public affairs and special situations firm founded by Zack Condry, bringing more than 20 years of Washington relationships and expertise in public affairs, regulatory communications, crisis response, and investor relations directly into our platform.
Condry joins Vested as Head of Public Affairs and Special Situations, leading our newly formalized practice and bringing his full team, who have deep experience with risk, compliance, regulatory matters, governance issues, and agencies like the SEC, FTC, and CFPB. It’s a combination that positions us to better support clients as regulatory and reputational issues increasingly become board-level concerns.
2026 Pulse Check: Recognition is back, but influence gap isn't closed
Financial Narrative’s latest Pulse Check survey finds financial marketing leaders are more recognized and better connected to the C-suite than a year ago. Getting into the room and shaping decisions are still two different things. Read more >>>
EVENTS CALENDAR
SEP 3 – External Comms: AI in the Workforce
AI isn’t just changing how work gets done — it’s changing what our audiences believe about the companies doing it, and that makes it a comms story before it’s a tech story.
SEP 9 – AI Discovery Reset for Financial Services
We are excited to launch our AI Discoverability Series in partnership with Pepper. This series kicks off with a masterclass on growing organically in the age of AI discovery and agentic marketing. Save the date!
SEP 22 – The AI Agent as Buyer: How Prospects Now Vet Banks, Insurers, and Funds Through AI
AI agents are now researching, comparing, and even pre-qualifying banks, insurers, and funds before a human even looks at your site. This session breaks down what this shift means for financial brands.
OCT 7 – The New Growth Stack for Financial Services
For the second event in our AI series, we’re gathering in NYC for a half-day of focused discussions and hands-on applications exploring search, AI discovery, agentic marketing, and more.