Best-in-class … One-of-a-kind … The perfect solution!
When prospective customers see claims like these in writing, they only have two words running through their minds: “Yeah, sure.”
If you’re looking for a surefire way to promote your financial brand without resorting to fluff…
Shifting perceptions through storytelling
The Indexed Annuities Leadership Council (IALC) is a consortium of carriers offering fixed indexed annuities but the products were largely misunderstood. To help IALC build positive awareness, we began developing a program centered around telling a holistic story.
Next, we designed a microsite and printable brochure to prompt informed conversations with financial professionals.
Finally, we drove traffic and engagement with an inbound digital campaign and regular thought-leadership articles.
You're invited!
Join Financial Narrative leaders on August 14th for Breaking Narratives, our monthly virtual roundtable focusing on the latest headlines and trends in financial marcomms.
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How to Manage Multiple Social Media Accounts Stress-Free: Whether you manage multiple social accounts for yourself, your business, or for clients, this article covers everything you need to know to run, optimize, and grow them… without losing your calm.