Vested insight: Key election insights
Democrats outperformed in Virginia and New Jersey, and New York City elected a democratic socialist mayor, signaling a volatile electorate ahead of 2026. For financial firms, now may be the key window to shape policy before midterms dominate the agenda.
In a new analysis from our partners at Watermark Strategies, we break down what the 2025 results mean for financial institutions advancing regulatory priorities.
If your brand story lives in twelve decks, four Slack threads, and one lonely mission statement, congratulations, you’re normal.
Most companies don’t have one clear story; they have a folder of half-finished ones. A strategic narrative is the tool that pulls those fragments into a single, coherent story your customers can actually remember.
Credit Karma’s new tri-fold strategy blends UX redesign, marketing culture and product engineering to attract Gen Z as they step into using credit, savings and insurance for the first time.
NOV 25 – London Summit
We are proud to announce our inaugural UK Summit, bringing together leading voices in financial marketing and communications.
DEC 4 – Communicating Trust and Credibility in an Age of Volatility
In this virtual event, Financial Times shares exclusive research on how brand trust drives decision-making and lasting relationships, including standards for transparency, reliability, and data security under tightening regulations.
DEC 10 – Breaking Narratives Executive Roundtable
Our monthly virtual roundtable, where executives gather to discuss the latest in Financial Marketing and Communications.



