Last week we told you to email more. This week: how to do it without everyone hating you. The secret? Stop sending the same email to 10,000 different people at 10,000 different stages. AI already does generic, that’s why zero-click is eating your traffic. Segmentation is how you earn the right to show up more often. |
What the regulators didn’t say
The message at the recent New York League of Independent Bankers (NYLIB) Regulator Roundtable was clear: expect the unexpected.
Vested Managing Director Jacqueline Gogel attended the event and shares her key takeaway — why communications must be built into crisis preparedness from the start, not added on later.
Financial services brands are returning to Super Bowl LX with a star-studded lineup spanning mortgages, tax preparation, insurance and spend management.
EVENTS CALENDAR
FEB 11 – Breaking Narratives
A virtual roundtable where executives gather to discuss the latest in Financial Marketing and Communications. Topics will be announced on Monday, February 9th.
MAR 11 – Executives Only Spring Summit
An exclusive gathering of senior marcomms leaders exploring leading trends from shifting trust dynamics to emerging technologies and bold new strategies sure to drive growth and elevate your financial storytelling.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry. Discover compensation trends and what it will take to recruit top talent to your organization in 2026.