The ideal word count for blogs

Repurposing content for more reach

Now that your article is the perfect length, how do you get better results? 33% of content marketers say creating more new content gives the best results, 21% say refreshing old content, but even when compared to other efforts, 46% say repurposing content brought more leads, conversions, and activity. (ReferralRock)

City National Bank enlisted Finance Studio to write and design a 50-page white paper based on an intensive research initiative covering stages of women’s entrepreneurship. The supporting blog posts made social sharing an easy way to extend the life of the initiative and increase reach.
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300 words? 600 words? 1,700 words? 2,000 words?

Your audience has countless blog, articles, and white papers at their fingertips. So what’s the best word count to ensure they stick with yours? Advice is all over the map.

If you’ve ever wondered how many words make up the perfect blog post, keep reading.

What we're reading

7 Ideas for Your LinkedIn as a B2B Company Buffer image7 Ideas for Your LinkedIn as a B2B Company: B2B partnerships often take more than just providing card details and hitting Buy, which is why LinkedIn is a goldmine of opportunity for building brand awareness – for those who know how to harness it. (Buffer)

Vested insights

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