When someone Googles your name, the first thing they see might not be your company bio or press release. It might be Wikipedia. For financial executives, a Wikipedia page isn’t about vanity. It’s about visibility, legitimacy, and control. If you don’t have a page, you’re missing a crucial credibility signal. If you do and it’s outdated, inaccurate, or editorialized, you’re ceding your reputation to an army of anonymous internet historians. |
Vested insight: The attribution challenge
Not all influence lives in your CRM. Chloe Polo, Associate Director at Vested, breaks down how B2B decision-making is increasingly shaped by external voices and why financial services marketers need to rethink attribution and authority.
What we're reading
AI Search Diverges: Google vs. ChatGPT
In a detailed comparison of OpenAI ChatGPT and Google AI across industries, BrightEdge analysis of billions of data points makes it clear that at least for now, marketers will need to optimize websites and content for two types of search behavior.
Speed Networking: Investing in Your Network
August 13 – 10 AM EDT
Back by popular demand! Connect with other leaders in financial marketing and communications, focusing on investing in your network. At this speed networking event, you will be placed in small groups with other attendees for short sessions for 30 minutes, allowing you to meet and chat with up to 24 other members.
Breaking Narratives
September 10 – 12 PM EDT
Every month, Financial Narrative members gather for Breaking Narratives, a virtual roundtable conversation focusing on the latest headlines and trends in financial marcomms.
Masterclass: AXIOS HQ > Smart Brevity Fundamentals
September 16 – 12 PM EDT
Learn the proven Smart Brevity framework, including its research foundations, practical techniques, and the data behind this distinctive communication style.