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What we're reading
In financial marketing, the right tools make the difference between content that simply informs and content that resonates and converts.
From planning, writing and promoting content to optimizing blogs and crafting effective social media strategies, we’ve collected 7 of our best free resources and put them all in one place to help you streamline your marketing and content processes.
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I Tried LinkedIn Video to See If It Lived Up To The Hype. Here’s What I Learned: LinkedIn claims B2B videos receive five times more engagement. Additionally, a staggering 84% of marketers utilizing video in their content strategies.
One creator wanted to go deep to understand the real value of the format. Find out if the hype holds up.Â
Case study: Website refresh brings big bank experience to the middle market
“Form follows function,” a well-known principle from the world of architecture and industrial design, may also be applied to building a great website.
When Critical Point Partners needed to communicate their M&A expertise across multiple service offerings and verticals, Finance Studio delivered the goods with a refreshed website design, more compelling copywriting, and marketing collateral.
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